![]() ![]() I can't say I always enjoy the stress of large event graphics, navigating tons of corporate brand standards or tight deadlines with suspect strategy, but the variety of bouncing from one industry to another and one type of design to another makes everyday different and the great projects make up for the others. I love advertising, everyday I look forward to going to work in an agency. Do I do other types of freelance, yes all the time, but the core of my freelance and the consistent freelance I can rely on is sports identity. I figure after a few years of doing sports identity for the primary income of my freelance business, I would take a couple minutes to record my experience and share a few things I learned and am, learning along the way. If you're coming out of school with a design degree and expect to post your portfolio/contact info and emails will just start pouring in, prepare to wait. "You can't be all things to all people." That principle is what I based my freelance business on. Here are the first few I have done and I am excited to do quite a few and tell the stories visually online.įind a freelance niche that works for you. I didn't want to include all the copy points and info surrounding the project, as I feel most people glance over that anyway, but instead show compelling visuals and keep them simple. I thought showing some of the iterations or variations on design would give insight to the time spent on each project and the level of detail I work with. With this in mind I wanted to create some visuals that would put some of my designs in an environment that relates to the design itself. For some reason when I seek out work, it's more difficult to gain that level of trust and be given the time with the same level of engagement. The easiest way to sell work for new projects is client seeing previous projects and admiring the thought, styles and professionalism. I have teams, clubs and organizations contacting me for work after seeing some designs on google images, pinterest, dribble or hopefully after visiting or. My soccer and sports logos have been a good side hustle for me. They show some work and maybe even talk over what goals were met or exceeded with some statistics (number of impressions, number of leads etc.). They tell the original problem (sometimes talking over the brief), what happened over the course of the project and how the solution was arrived at. ![]() Case studies are pretty common to portfolios.
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